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Lakai Richards

1,725

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Finalist

Bio

Student who is trying to make going to college easier for me and my family.

Education

Clark Atlanta University

Bachelor's degree program
2023 - 2027
  • Majors:
    • Business Administration, Management and Operations

Miscellaneous

  • Desired degree level:

    Bachelor's degree program

  • Graduate schools of interest:

  • Transfer schools of interest:

  • Majors of interest:

    • Business, Management, Marketing, and Related Support Services, Other
    • Business Administration, Management and Operations
    • Entrepreneurial and Small Business Operations
  • Not planning to go to medical school
  • Career

    • Dream career field:

      Business Supplies and Equipment

    • Dream career goals:

      creative director

      Sports

      Basketball

      Varsity
      2009 – Present15 years

      Awards

      • Student Athlete

      Future Interests

      Volunteering

      Entrepreneurship

      Neal Hartl Memorial Sales/Marketing Scholarship
      The world of business fascinates me. The idea of creating value, shaping consumer perception, and driving economic growth has always held a unique appeal. This fascination has led me to pursue my interest in marketing, a crucial cog in the entrepreneurial journey. I am drawn to the dynamism and creativity that marketing offers, and I aspire to leverage my passion for entrepreneurship to make a significant impact. In my perspective, marketing is the soul of any venture. It is the vehicle through which a business communicates its value proposition to its target audience. The power to influence consumer behavior, to shape their perceptions and ultimately, their purchasing decisions is both challenging and exciting. It calls for an understanding of human psychology, market trends, and the strategic use of communication channels, making it a vibrant and ever-evolving field. My passion for marketing was sparked by a myriad of influences, including business leaders, marketing campaigns, and personal experiences. I am particularly inspired by Steve Jobs, co-founder of Apple, who was not just an entrepreneur but a marketing genius. He managed to infuse Apple's products with an emotional appeal, transforming them from mere commodities into symbols of creativity and innovation. His ability to tell a story about a product, tap into customer desires and create a brand that stands for something meaningful is a testament to the power of effective marketing. Further, I am deeply inspired by the Airbnb “Belong Anywhere” campaign. It highlighted the company's unique selling proposition by focusing on the emotional aspect of feeling at home anywhere in the world. This campaign showcases how marketing can transcend the typical business-customer relationship and foster a sense of community and belonging. It is this potential to create meaningful narratives and evoke emotions that makes marketing an enticing career choice for me. As an aspiring entrepreneur, I am passionate about the idea of creating something new, solving real-world problems and making a difference in people's lives. Entrepreneurship is not merely about building a successful business; it is about innovation, leadership, and creating impact. I believe that my interest in marketing will not only help me communicate my future venture's value proposition effectively but also help me understand my customers better, thereby driving my venture's growth and success. Moreover, entrepreneurship is about resilience and adaptability, traits that are also crucial in marketing. Just as an entrepreneur must pivot based on market feedback, a marketer must constantly adapt their strategies based on consumer behavior and market trends. This synergy between entrepreneurship and marketing further strengthens my desire to pursue a career in this realm. My passion for entrepreneurship is also fueled by the possibility of creating jobs, contributing to economic growth, and having the autonomy to make strategic decisions. The thrill of starting from scratch, transforming an idea into a tangible product or service and making a vision a reality is truly exhilarating. In conclusion, my desire to delve into marketing and entrepreneurship stems from my aspiration to create, innovate, and influence. It is the combination of the strategic, creative, and human elements that makes these fields incredibly enticing. I am excited about the journey that lies ahead, the challenges it will pose, and the opportunities it will offer. My passion for marketing and entrepreneurship is a commitment to learning, growing, and making a difference in the world of business.
      Rivera-Gulley First-Gen Scholarship Award
      My professional goal is to become a day trader and an entrepreneur, leveraging my skills in business administration to create positive change in the world. As a day trader, I am passionate about using data analysis, market research, and risk management techniques to generate profits in the stock market. As an entrepreneur, I aim to use my business acumen to launch and grow successful ventures that have a positive impact on society. Becoming a day trader and entrepreneur is a challenging and rewarding career path that requires dedication, hard work, and continuous learning. To achieve my goals, I plan to pursue a degree in business administration, with a focus on finance and entrepreneurship. Through this degree, I aim to gain a deep understanding of financial markets, business strategy, and leadership principles that will prepare me for success in my chosen career path. In addition to formal education, I plan to gain practical experience through internships, mentorship programs, and networking events. These experiences will help me to build a professional network, gain industry insights, and develop the practical skills necessary for success as a day trader and entrepreneur. I also plan to pursue certifications such as the Chartered Financial Analyst (CFA) designation, which will demonstrate to employers and clients my commitment to professional excellence. As a day trader and entrepreneur, I am motivated not only by financial gain but also by the opportunity to create positive change in the world. I believe that businesses have a responsibility to be socially responsible and to contribute to the well-being of their communities. Through my ventures, I aim to create job opportunities, support local economies, and make a positive impact on society. Furthermore, as a business administration student, I am also interested in exploring how businesses can address pressing social and environmental challenges such as climate change, income inequality, and access to healthcare. I believe that by combining business principles with social and environmental objectives, businesses can create innovative solutions that benefit both the bottom line and society at large. In pursuing my professional goals and making a positive impact on the world, a scholarship would provide invaluable support. Financial assistance would allow me to focus on my studies and pursue extracurricular activities such as internships and networking events without the added burden of financial stress. Additionally, a scholarship would help me to gain access to resources such as textbooks, software, and research databases that are essential for success in business administration. In summary, my professional goal of becoming a day trader and entrepreneur is driven by a passion for finance, entrepreneurship, and social responsibility. Through my studies in business administration and practical experiences, I aim to develop the skills and knowledge necessary for success in my chosen career path. I am committed to using my skills and resources to create positive change in the world, and I believe that a scholarship would provide crucial support in achieving these goals. With financial assistance, I can focus on my studies and gain practical experiences that will prepare me for success in my chosen field. Additionally, a scholarship would provide access to resources that are essential for success in business administration, such as textbooks, software, and research databases. Ultimately, a scholarship would help me achieve my professional goals and make a positive impact on the world by allowing me to focus on my education and future career.
      Growing up in the Family Restaurant Business Scholarship
      As a child, I spent countless hours in my aunt's restaurant, a quaint, family-owned establishment that was a beloved gathering place in our local community. This experience sculpted my character, shaped my professional aspirations, and instilled in me a unique perspective on the restaurant industry that I believe can catalyze transformative changes. The restaurant was my playground, a labyrinth of bustling kitchens, lively dining rooms, and back-office operations. It was here that I first understood the true meaning of hard work. Be it washing dishes, waiting tables, or helping with inventory, every task was a lesson in dedication, resilience, and teamwork. I saw my aunt leading by example, her industriousness and unwavering commitment to customer satisfaction serving as a guiding beacon. I realized that success in the restaurant business, as in life, is a product of grit, perseverance, and a relentless pursuit of excellence. My aunt's restaurant also taught me the delicate art of human interaction. A restaurant serves as a melting pot of different cultures, backgrounds, and experiences. The ability to interact empathetically with every patron, understanding their unique needs and preferences, was a skill I acquired and honed during my time there. It fostered in me a deep appreciation for diversity and the ability to communicate and connect with people across the spectrum of humanity. Working at my aunt's restaurant, I saw first-hand the challenges faced by small-scale, family-run establishments. From managing overhead costs to maintaining consistent customer traffic, the difficulties were numerous and multifaceted. However, it also illuminated potential solutions and opportunities for innovation within the industry. My vision for the future of the restaurant industry is rooted in technology and sustainability. The COVID-19 pandemic, though devastating, demonstrated the potential of technology in transforming the restaurant landscape. I see possibilities for remote ordering, digital menus, and contactless payments becoming norms rather than exceptions. Such innovations not only improve efficiency but also offer a safer, more personalized dining experience. Further, I see great potential in adopting more sustainable practices in the industry. From sourcing locally grown, organic products to reducing food waste and using energy-efficient appliances, there is a vast scope for restaurants to become more eco-friendly. Consumers today are increasingly conscious of their environmental footprint, and a commitment to sustainability can make a restaurant more attractive. My childhood experiences at my aunt's restaurant have shaped the person I am today. The lessons I learned there, the values I imbibed, and the insights I gained have informed my worldview and career aspirations. The restaurant industry is ripe for innovation, and I believe it's possible to combine profitability with sustainability and technological advancement. In conclusion, my early immersion in the hectic yet rewarding world of hospitality has given me a unique perspective on the restaurant industry. It instilled in me an unshakable work ethic, honed my interpersonal skills, and enlightened me about the challenges and opportunities that lie within this industry. Today, as I navigate my own path in the hospitality sector, I carry these lessons with me, aiming to spur a new era in the restaurant business that marries tradition with innovation, efficiency with sustainability, and profit with social responsibility.
      Dr. Alexanderia K. Lane Memorial Scholarship
      Helping others is a fundamental aspect of human existence, deeply rooted in our social nature. The significance of assisting others extends beyond the immediate advantages it provides to the beneficiary; it fosters stronger communities, promotes personal growth, and contributes to the overall health of society. Firstly, helping others fosters a sense of community and unity. When individuals lend a hand to those in need, they strengthen their social bonds and develop a sense of camaraderie. This mutual assistance fosters trust, understanding, and empathy, leading to resilient, inclusive communities. Smaller acts of kindness can have a ripple effect, encouraging recipients to pass on the goodwill, thus perpetuating a cycle of generosity. Moreover, supporting others can also be a catalyst for personal growth. It provides opportunities to gain new perspectives, learn new skills, and build character. Helping others can lead to a deep sense of fulfillment, happiness, and purpose, which are fundamental to mental well-being. It enables us to step beyond our self-centered concerns and connect with others at a deeper level. The ancient Greek philosopher Aristotle believed that the highest form of happiness comes from a life of virtue and the service of others, a sentiment echoed by countless other thinkers throughout history. In addition, helping others also contributes to societal health and progress. By addressing the needs of the less fortunate, we work towards a more equitable society, where opportunities are not just the privilege of a few. Philanthropy, volunteerism, and social welfare activities are instrumental in reducing social disparities, promoting equality, and ensuring the well-being of all members of society. In this way, helping others is not just an act of kindness but a crucial contribution to social justice. Furthermore, the importance of helping others is increasingly recognized on a global scale, particularly in the face of shared challenges such as climate change, poverty, and pandemics. International cooperation, in the form of aid, trade, and diplomacy, is predicated on the notion of mutual assistance. When countries help each other, they foster global unity, promote peace, and work towards common goals for the betterment of humanity. In the context of our evolving digital world, helping others has assumed new forms and reached new heights. Online platforms enable us to contribute to global causes, support individuals in remote locations, and share knowledge at an unprecedented scale. These digital interactions demonstrate our inherent desire to help and show that, despite geographical distances and cultural differences, we are fundamentally interconnected. However, while the importance of helping others is undeniable, it's essential to approach it with a sense of respect and understanding. Helping should not impose our views or solutions on others but should be based on listening, understanding, and empowering individuals to improve their circumstances. In conclusion, helping others is a cornerstone of human society, promoting community cohesion, personal growth, societal health, and global unity. It is a testament to our capacity for empathy, compassion, and altruism, qualities that define us as a species. As we navigate the challenges of the 21st century, the importance of helping others remains as pertinent as ever, reminding us of our shared humanity and our collective responsibility to build a better world.
      WCEJ Thornton Foundation Low-Income Scholarship
      Growing up in Brooklyn, New York, is an experience that can be likened to a rich tapestry, woven with diverse threads of cultures, opportunities, and challenges. Amidst the plethora of distractions, I successfully navigated the labyrinth of the school system, emerging with exemplary grades and valuable life lessons. This journey, fraught with potential pitfalls, culminated in my greatest achievement so far and provided the foundation for my entrepreneurial aspirations. Brooklyn is a vibrant and bustling borough, alive with distractions at every turn. From the captivating street performances to the alluring city lights, keeping a laser focus on academics was no easy task. However, it was within this dynamic environment that I learned the art of prioritizing and time management. The constant buzz of life in Brooklyn forced me to develop an ability to tune out distractions, a skill that became instrumental in achieving high grades throughout my schooling. Attaining academic excellence in such a setting was not just about determination or resilience. It was about learning to adapt, to negotiate, and to make the most of available resources. Growing up in a neighborhood where crime and poverty were just as prevalent as ambition and dreams, I quickly understood the importance of education as an equalizer. It was this realization that fueled my commitment to academic success. With each academic milestone, my confidence grew, and so did my understanding of my capabilities. I discovered I was highly adaptable, resilient, and possessed an innate ability to thrive under pressure. These qualities, coupled with hard work and a relentless pursuit of knowledge, were instrumental in achieving high grades. Celebrating my academic achievements, however, does not mean overlooking the challenges that came with them. I grappled with balancing schoolwork, extracurricular activities, and the incessant allure of distractions that are part and parcel of Brooklyn's vibrant life. But these struggles taught me valuable lessons about perseverance and the power of setting clear goals. The journey through school, with all its ups and downs, was not merely about academic success. It was a transformative process that molded my character and shaped my worldview. It was in the crucible of these experiences that I learned the value of hard work, resilience, and the importance of adapting to one's environment. These lessons were more than just stepping stones to academic excellence; they were the building blocks of my entrepreneurial spirit. Entrepreneurship, much like growing up in Brooklyn, requires adaptability, resilience, and a clear vision. As an entrepreneur, distractions are not just noises on the street; they come in the form of market fluctuations, competition, and financial uncertainties. My Brooklyn upbringing instilled in me the ability to navigate these distractions, maintaining focus on my goals even amidst chaos. The same tenacity that propelled me to academic success now fuels my entrepreneurial journey. The resilience I cultivated while balancing schoolwork with life's distractions is the same resilience that allows me to weather the unpredictability of the business world. The adaptability I learned in the face of Brooklyn's diverse and dynamic environment is the same adaptability that enables me to innovate and stay competitive in my industry. Furthermore, my academic journey taught me the importance of continuous learning, a key element in entrepreneurship. In a rapidly evolving business landscape, the ability to acquire and apply new knowledge is crucial. My commitment to learning, which drove me to academic success, continues to drive my entrepreneurial pursuits.
      William A. Lewis Scholarship
      The obstacle I encountered in my pursuit of higher education was financial instability. As my father and I come from a middle-class family, funding my education was a significant concern. My father, a hardworking individual with limited resources, was determined to support my dreams despite the financial strain it placed on him. Firstly, my dad consistently emphasized the value of education and its transformative power. He instilled in me a belief that knowledge is the key to unlocking my full potential and achieving my dreams. This mindset was vital in fueling my determination to overcome the obstacles that lay in my path. His unwavering support bolstered my self-confidence and encouraged me to persist even when the financial burden seemed insurmountable. Secondly, my dad actively sought out scholarship opportunities and encouraged me to apply. He spent countless hours researching various programs and institutes that offered scholarships. Together, we meticulously compiled all the required documents, drafted compelling essays, and completed applications. With my dad's guidance, I was able to secure scholarships that significantly lightened the financial burden and provided the necessary funds to pursue higher education. Furthermore, my dad exhibited remarkable financial acumen by managing our limited resources prudently. He meticulously budgeted our household expenses, ensuring that my education remained a priority. Sacrifices were made, luxuries were foregone, and my dad continuously emphasized the importance of financial discipline. Witnessing his unwavering commitment to supporting my education instilled within me a deep sense of gratitude and compelled me to match his dedication with my own pursuit of excellence. In addition to financial assistance, my dad provided much-needed emotional support. When doubt and fear crept into my mind, he was always there to lend an empathetic ear and offer words of encouragement. His unwavering belief in my abilities served as a pillar of strength during difficult times. Through his perseverance and resilience, he taught me the importance of resilience in the face of adversity. In conclusion, the journey toward higher education is often riddled with obstacles, and overcoming these hurdles requires determination, resilience, and support. I am forever grateful for my dad's unwavering belief in my abilities and his immeasurable support in conquering the financial instability I faced during my pursuit of higher education. His guidance, sacrifices, and unwavering love paved the way for my success, reinforcing the understanding that with a supportive ally, any obstacle can be surmounted. My father's enduring support has ultimately shaped me into the dedicated and tenacious individual I am today, ready to embrace the limitless opportunities that await me.
      Alma J. Grubbs Education Scholarship
      Ever since my formative years, education has been a guiding light, shaping my beliefs, relationships, and aspirations. My passion for education stems from the belief that it is the cornerstone of personal development, social progress, and economic growth. As Nelson Mandela once said, "Education is the most powerful weapon which you can use to change the world." Education has the power to transform lives and build bridges between cultures and societies, fostering a world of understanding and cooperation. My teachers have played an instrumental role in igniting my passion for education. They have not only imparted knowledge but also instilled in me the values of hard work, perseverance, and empathy. Their dedication to nurturing young minds and commitment to inspiring greatness has left an indelible mark on my life. They have taught me that education is not just about acquiring knowledge; it is about cultivating a lifelong love for learning and fostering a growth mindset. As an aspiring entrepreneur, the lessons I have learned from my teachers have shaped my career goals. They have taught me the importance of innovation, creativity, and adaptability in the ever-changing business landscape. They have also highlighted the significance of collaboration and teamwork in achieving success. More importantly, they have demonstrated the power of using education as a tool for social change and empowerment. One of my teachers, Mr. Pastre, in particular, had a profound impact on my life. He not only recognized my potential but also encouraged me to dream big and take risks. He emphasized the importance of self-belief and resilience in the face of adversity. His unwavering support and guidance have been pivotal in my decision to pursue entrepreneurship as a career. My passion for education is deeply intertwined with my entrepreneurial aspirations. I believe that as an entrepreneur, I can leverage my skills and resources to create innovative solutions to pressing educational challenges. I envision a world where access to quality education is a fundamental right, and not a privilege, for every child, irrespective of their social or economic background. In order to leave a lasting impact on the students and people around me, I plan to focus on three key areas: 1. Empowerment through Education: I aim to create a platform that empowers individuals to take charge of their learning and growth, by providing access to quality educational resources and opportunities. By leveraging technology and collaboration, I hope to bridge the gap between the haves and the have-nots and foster an inclusive and equitable learning environment. 2. Mentorship and Guidance: Drawing inspiration from my teachers, I plan to serve as a mentor and guide to young and aspiring entrepreneurs. By sharing my experiences, insights, and expertise, I hope to inspire and support the next generation of change-makers in their pursuit of excellence and innovation. 3. Social Impact and Responsibility: As an entrepreneur, I am committed to giving back to my community and contributing to the greater good. I plan to use my business as a force for positive change, by supporting educational initiatives, promoting social entrepreneurship, and championing environmental sustainability. In conclusion, my passion for education is deeply ingrained in my identity and aspirations. It is a driving force that propels me toward my entrepreneurial goals and inspires me to make a difference in the lives of others. By empowering individuals through education, providing mentorship, and fostering social impact, I hope to leave a lasting legacy that transcends generations and shapes a better future for all.
      Colby R. Eggleston and Kyla Lee Entrepreneurship Award
      In the heart of my local community, I envision establishing a sustainable community market, a business model that combines the best elements of a farmers' market, a co-op, and an eco-friendly store. This venture would not only contribute to the general welfare of the community but also provide a platform for local entrepreneurs, artisans, and farmers to showcase their products and services. The sustainable community market would primarily focus on offering locally sourced, organic produce, and environmentally friendly products. By prioritizing local suppliers, this business would foster economic growth within the community, support small-scale farmers, and reduce the carbon footprint associated with transporting goods over long distances. Additionally, the market would provide a much-needed space for community members to socialize, exchange ideas, and collaborate on local initiatives. This would create a sense of belonging within the community, strengthening social ties and overall well-being. To ensure the success and longevity of this business, I would begin by conducting comprehensive market research to understand the needs and preferences of my target audience. This would involve surveying community members, identifying potential suppliers, and examining existing businesses in the area to determine the best approach for the sustainable community market. Next, I would develop a clear and concise business plan outlining the market's objectives, target audience, products and services, marketing strategy, and financial projections. This plan would serve as a roadmap for the business, guiding its growth and ensuring its long-term sustainability. To secure funding for the market, I would explore various financing options, including small business loans, grants, and crowdfunding campaigns. I would also seek assistance from local business development organizations, such as chambers of commerce and economic development agencies, which often provide resources and support for entrepreneurs. Once funding is secured, I would focus on securing a suitable location for the market. Ideally, this would be a central, easily accessible area with ample parking and public transportation options. In addition to the main market space, I would also plan to include a small community garden, where local residents could grow their own produce and learn about sustainable farming practices. To further promote the sustainable community market, I would establish partnerships with local schools, nonprofits, and community organizations. These collaborations would provide opportunities for educational workshops, cooking demonstrations, and other community-focused events, further enhancing the market's value to the local community. To ensure the market's long-term success, I would implement a strong marketing strategy, leveraging social media, local publications, and word-of-mouth advertising to reach potential customers. I would also establish a loyalty program, offering discounts and rewards to frequent shoppers, in order to encourage repeat business and foster customer loyalty. In conclusion, the sustainable community market would not only contribute to the economic growth of my local community but also promote environmental awareness, social cohesion, and overall well-being. By providing a space for local entrepreneurs, artisans, and farmers to showcase their products and services, the market would support local businesses and encourage sustainable practices. With careful planning and strategic partnerships, the sustainable community market could become a cornerstone of the community, fostering a sense of belonging and pride among its residents.
      Maverick Grill and Saloon Scholarship
      I’ve fallen in love with the game of basketball since I was around the age of 8. Basketball has shaped and formed me into the person I am today. Throughout the many years of playing basketball, basketball helped me pick up very important traits and habits that I use every day, like hard work, preparation, confidence, determination, and many more. This was essential because growing up in an environment like Brooklyn, New York where there can be a lot of distractions like violence, gangs, drugs, etc it can be very hard to focus and do the right things which can cause a lot of people to head down the wrong track or even make mistakes. However, with basketball being there on top of my parents and others I had something to focus on and better at that kept me far away from all of the distractions coming my way. While also teaching me a few lessons that I'm happy I learned along the way. One situation I'll never forget was in 7th grade when I didn't make the basketball team which extremely hurt me deep inside. Me not making the team tore my confidence and made me wanna give up. However, this same year, everything changed for me in basketball and as a character because I started working out and taking basketball very seriously. My dad had one of his friends from high school who turned out to be an amazing trainer and one of my role models to this day to train me. This was my first time seriously working out like a real athlete so at first, it was difficult with all the workouts, drills, conditioning, etc making it rough on me knowing this was my first time with this experience. Despite how hard it got and how much I wanted to quit, I can say that I kept working hard and never gave up and that's what life is all about. With that being said for over the past year, I've been seriously learning how to Day Trade Forex and Stocks by going to Trading classes, Zoom meetings, learning from Youtube, and many other methods to better my Trading skills. I enjoy trading so much that I know that I want to take it seriously for the rest of my life and even made goals so that I know I can make trading become my profession and occupation in life. As soon as I master My main goal in life is to be a full-time day trader with my businesses on the side so I can have multiple sources of income and gain a lot of wealth so that I can be financially free for me and my family. Studying Business and Economics can help me take my trading and business to the next level that I need to be fully successful. With all the things I've learned and experienced in life, I have no choice but to want to give back to my community, especially with all it has helped me with. From my uncle and dad helping me and the many others helping I know I want to come back and do the same for others and help in many other ways.
      GRAFFITI ARTS SCHOLARSHIP
      I’ve fallen in love with the game of basketball since I was around the age of 8. Basketball has shaped and formed me into the person I am today. Throughout the many years of playing basketball, basketball helped me pick up very important traits and habits that I use every day, like hard work, preparation, confidence, determination, and many more. This was essential because growing up in an environment like Brooklyn, New York where there can be a lot of distractions like violence, gangs, drugs, etc it can be very hard to focus and do the right things which can cause a lot of people to head down the wrong track or even make mistakes. However, with basketball being there on top of my parents and others I had something to focus on and better at that kept me far away from all of the distractions coming my way. While also teaching me a few lessons that I'm happy I learned along the way. For over the past year, I've been seriously learning how to Day Trade Forex and Stocks by going to Trading classes, Zoom meetings, learning from Youtube, and many other methods to better my Trading skills. I enjoy trading so much that I know that I want to take it seriously for the rest of my life and even made goals so that I know I can make trading become my profession and occupation in life. As soon as I master trading I know that at heart and desire, I want to be an entrepreneur which leads to my main goal and plan in life is to be a full-time day trader with my businesses on the side so I can have multiple sources of income and gain a lot of wealth so that I can be financially free for me and my family. Studying Business and Economics can help me take my trading and business to the next level that I need to be fully successful. This scholarship will help me a lot because it will make paying my tuition for my mom who's a single hardworking parent pay my tuition and wouldn't have any problems paying my tuition for my education. Going to college and obtaining a College degree has always been my dream and goal in life and I've committed to work as hard as I can and do whatever I have to do to get to the goals.